How do you create videos related to financial services that are engaging and communicate your message? It’s a balancing act between different demands and industry regulations restricting your choices. That’s why your financial marketing strategy must be carefully planned out.
While some financial companies are still focusing on tired blogs or paid ads, savvy firms build trust by using video marketing to reach their target audiences in their financial services marketing strategies.
Video is a powerful way to drive traffic, brand awareness, and lead generation, as well as increase sales for your business — 70% of marketers agree that video is their highest converting medium!
You might think that cost, quality, and the amount of work involved would be barriers to including video in your marketing strategy, but that isn’t the case. Instead, advances in tech mean that it’s never been easier, and more affordable, to create high-quality, professional videos in-house. (Check out our handy guide to B2B video marketing to learn how!)
But don’t just take our word for it; see how accounting firm Bennett Thrasher expanded its marketing and internal communication strategy with digital video content.
Video assists your prospective clients in understanding and seeing the value in your products and services. They also simplify the message and make the material from your financial services company more approachable to people unfamiliar with the sector.