On an average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology.

Source- emailmonday

Marketing Automation is surely the next big thing in the marketing world! And, why not? It not only monitors marketing campaigns while offering detailed insights but also offers workflow automation to align sales & marketing teams. Modern day marketers can transform the way business is done by automating their marketing activities and boosting customer engagement.

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We know that for a busy marketer like you, it’s impossible to keep track of the best reads on marketing automation. To make your life easier, we’ve compiled last week’s best 5 marketing automation blogs for you:


3 Ways Automation Can Transform Your Marketing Workflow

We know that it’s now the era of artificial intelligence and robots. But automation will not take over the job of a skilled marketer like you. Instead, it will aid you in decision making, save your time and efforts of mundane manual tasks and guide you to craft an intelligent marketing strategy suitable for the modern buyers of 2018.

Read this blog to learn about the 3 Ways Automation Can Transform Your Marketing Workflow

How HubSpot Brought Out The Best In Us?

HubSpot is an all-in-one inbound marketing and sales automation software that helps marketers and sales teams to attract relevant audience, engage with them by offering solutions to their queries and finally converting them into paying customers. This platform  offers seamless integration of all marketing and sales tactics and empowers the marketing and sales managers to build customized campaigns which are aligned to the business goals. This will enable you to make customized campaigns for your customers, improve sales and marketing alignment, boost buyer engagement and drive productivity and revenues.

Read this blog to know How HubSpot Brought Out The Best In Us and can bring out the best in you too!

3 reasons small businesses should be using marketing automation

Till about a few years back, marketing automation was considered to be a luxury for most small sized businesses, owing to its huge costs and considerably complex implementation. But, thanks to the rise of several marketing automation platforms in the last couple of years, it’s not a distant dream anymore. Customized marketing automation solutions are provided by various vendors based on your budget, industry type and requisite etc. to help the marketers drive ROI out of marketing automation.

Read this blog to find out the 3 reasons small businesses should be using marketing automation

How To Boost Customer Engagement With Live Chat?

Forrester research has shown that live chat customer service is 17-30% cheaper than a phone call. Smart marketers make effective use of Live Chats- It’s a simple and a very effective way of engaging your website visitors through interactions and quick resolution of queries. It enables quick resolution of complaints which helps to build the foundation for trust and long term relationships, thus, boosting customer engagement.

Read this blog to learn more on  How To Boost Customer Engagement With Live Chat                                                       

 4 Data-Inspired Trends That Will Transform Sales & Marketing in 2018            

 We’re sure you would have read about a number of predictions for marketing and sales at the onset of 2018. Out of all the predictions made by our learned fellow marketers, one thing is sure- Data is coming! The only way businesses will realize and measure success  and/or failure within various areas in 2018 and beyond, will be through the use of high-quality and well-researched data. After all, data is ultimately what enables the emerging strategies to work.

Learn about the 4 Data-Inspired Trends That Will Transform Sales & Marketing in 2018


Would like to read more about marketing automation? Read our blogs on marketing automation here!

We, at Prodigitas equip small and mid-size B2B marketers with world-class & enterprise grade marketing automation technology, strategy and services to generate demand and manage growth.

 Talk to a marketing automation expert to learn more!

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