If you’re new to inbound marketing, then you’re bound to face problems and are most likely to make common mistakes while executing your inbound marketing campaigns. You may also face various obstacles if you’re newly switching from traditional marketing to inbound marketing.
Have a look at these 7 common mistakes that you as a new inbound marketer may make. And fret not, because they’re totally avoidable and I’ll tell you how exactly to do that.
Mistake #1: Not Setting Realistic Goals
Without setting measurable goals, you won’t know what you need to attain. So working efficiently and tracking progress will also be a concern. Thus, your goals need to be SMART. SMART goals stand for the goals that are Specific, Measurable, Attainable, Relevant and Timely. That means your goals should involve definite numbers that are attainable, they should be relevant to your business and should be set to be achieved within a definite time.
Mistake #2: Juggling With Several Tasks at a Time
Once you’ve read every piece of information that you find about inbound marketing and executing inbound campaigns and you’re done with setting up SMART goals, next up, you need to streamline your tasks and do one thing at a time.
I know it’s really exciting and you’ll get tempted to have lots of blog posts, email lists, social media posts and schedules, everything in place at the very beginning. But don’t try to do everything at once, take it gradually and make things happen one at a time. This is really important for you to be a successful inbound marketer.
Mistake #3: Not Optimizing Existing Content
Creating new content is great, but overhauling the entire marketing material isn’t. You need to first start optimizing the existing content and then start adding new pieces to it that are relevant based on the needs of your buyer personas. Before you start innovatively putting down new content, you should first make the most of your existing marketing materials. Find the pages that are already ranking well and enhance them further to improve the rankings in the search engine.
Mistake #4: Doing Inbound Without a Blog
Each blog adds up another indexed page to your website. That means it increases your chances to rank up in the search engines and drive traffic to your website. Moreover, it enhances your ability to create a content inventory that also continues to add value and monetize over time. It makes Google and other search engines know that you’ve added new pages and your website is still active for them to crawl and see if the pages can rank. New blog posts are also new opportunities to generate leads.
Mistake #5: Not having a Content Strategy in Place
Now that you know how important blogging is, don’t just write on any topic that just comes out of your head. You need to have a powerful content strategy in place. Creating content in a vacuum will take your inbound marketing efforts to nowhere.
You need to first study and create buyer personas and map out your content strategy in alignment with the buyer’s journey to make sure you provide relevant content to your buyers at each stage of the buyer’s journey. This will help you know exactly what content you need to create and why.
Next up, make sure you do a thorough keyword research and have a keyword list ready before you start. This will help you include keywords naturally in your blog and avoid stuffing keywords later. You may also consider conducting content surveys by asking your customers about their problems so you try to answer them through your content.
Mistake #6: Not Cleaning Up the Email Lists
While doing inbound marketing, you need to forget about buying email lists, sending emails to the same old lists and to those who never subscribed to your email updates. As part of the email marketing in inbound, you need to constantly keep on checking how healthy your email lists are. Then clean up the lists, by removing irrelevant email addresses and keeping only those who actually look forward to receiving emails from you.
Thus, you’ll have reduced email bounce rates and eventually, be able to attract people with relevant email content.
Mistake #7: Not Tracking Metrics and Improving to Achieve Goals
The last, but the one that’ll get you in a lot of different risky situations is this mistake! As you’re focusing on putting in all your inbound marketing efforts together, you need to also take some time off to track the results. Comparing your goals to your results and improving over time to achieve them is what will make you successful at the end.
Knowing what metrics or KPIs to track, see what’s working for you, what isn’t working, and making one change at a time is an important part of inbound marketing.
Isn’t it great that you already know what mistakes you are most likely to make? Now you can easily avoid them and run successful inbound campaigns for the growth of your business.
Need help with getting your inbound strategies in place? Connect with the inbound experts at Prodigitas!
Prodigitas enables modern marketers and business leaders with world-class & enterprise grade marketing software and on-demand technical services to launch, manage and measure their inbound marketing campaigns.