HubSpot is a leader in inbound marketing; the term being coined by one of their co-founders! They provide you with an all-in-one inbound marketing tool that helps you attract visitors to your website, convert leads, close sales, and delight customers.
HubSpot was launched in 2006 as just a website platform, but now it helps businesses all over the world grow with its marketing automation, sales automation, and CRM tools. Here's why we chose HubSpot as our all-in-one marketing tool!
If you haven’t used the platform before, you might have a lot of questions regarding HubSpot and inbound marketing. So here, I’ve tried to provide quick answers to the top 10 Hubspot questions. Check them out:
1. What is Inbound Marketing?
Inbound Marketing is about creating marketing that people love. It focuses on attracting customers through relevant and educational content and adding value as they go forward in their journey as a customer. Unlike outbound marketing (marketing centric) that involves cold calling, spammy emails and interruptive ads, inbound marketing (customer centric) involves creation and distribution of content to educate and address ideal customers’ problems and needs. This is done with the help of blogging, SEO, and other tools and it involves four stages in which we Attract, Convert, Close & Delight the customers.
2. What is a Buyer Persona?
For effectively strategizing and running your marketing campaigns, knowing about your ideal buyer is the most crucial aspect. According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on real data and market research about your existing customers, which includes demographics, behavior patterns, motivations and goals.” In order to understand who your buyers are, where they spend their time online, their priorities, and standards of decision making, you need to create buyer personas and use them further for your inbound campaigns.
3. What HubSpot Really is - A COS or a CMS?
COS (Content Optimization System) is one of the many terms that HubSpot has coined. But at the 2017 INBOUND Conference, HubSpot announced that it is actually a CMS (Content Management System). HubSpot mostly helps you to manage your website and blogs to efficiently run your inbound campaigns. Along with that, it has a COS component that has marketing and sales tools to help you manage analytics, social media, landing pages, calls-to-action, book meetings, and much more.
4. Who Can Use HubSpot?
HubSpot can be used by a company with any business type, preferably small and medium sized. Any company that isn’t set up firmly with another CMS should definitely go for or switch to HubSpot. It’ll help you leverage the benefits of inbound marketing, align your sales & marketing, create and integrate different marketing channels and measure results efficiently. HubSpot has helped hundreds of companies grow in terms of sales and productivity.
5. What are Inbound Campaigns?
Marketing campaigns are paramount to any business strategy because they help entice and attract leads to offers. There can be many reasons as to why marketing campaigns are run - launching new products, establishing expertise on specific subjects, trying to change public opinion on issues, and many more. An inbound campaign is a highly focused marketing campaign with the effort to align all marketing channels around a single offer and goal. HubSpot’s Campaigns tool is a powerful dashboard that lets marketers monitor and tag each distinct piece of a specific campaign.
6. What are the Benefits of Running Campaigns in HubSpot?
With traditional marketing, marketers face challenges like – lack of goal-setting support, stand-alone tools, disparate metrics and more. With HubSpot, running campaigns becomes a lot easier, in terms of:
- Set SMART Goals: Campaigns in HubSpot start with setting Specific, Measurable, Attainable, Relevant and Timely goals.
- Central Campaign Management: HubSpot helps marketers manage the entire marketing campaign in a single place.
- Easy Reporting: HubSpot has an integrated analytics tool that makes it easy for marketers to generate reports and compare the insights across all channels rather than dealing with different reports.
7. How to Attract and Convert New Leads With HubSpot Inbound Marketing Campaigns?
Once someone has downloaded a piece of content, attended a webinar or filled out any form on your website, you need to leverage their interest in your website to further deepen the relationship. HubSpot, through its inbound marketing practices, makes this process easy and the marketing process efficient. Blogging consistently, having your content strategy in place and your social media presence on all the relevant platforms is the best way you can attract more leads and convert them efficiently.
8. How Does HubSpot Support the Sales Process of Converting Leads to Customers?
Marketing and sales processes are always believed to have a conflicting relationship. But HubSpot helps you align your marketing and sales processes to get the most of all your efforts. Contact and lead management, lead nurturing, email marketing, personalized messages (through live chat feature), predictive lead scoring, etc are only some of the amazing elements offered by HubSpot. HubSpot’s Meetings tool is another exclusive element to look out for!
9. How Do We Delight Customers With HubSpot Inbound Marketing Campaigns?
The term ‘Delight’ encompasses a lot of different marketing aspects and gives a competitive advantage for businesses. This involves answering their questions, solving their problems and helping them achieve their goals. This can be achieved by tracking their questions, comments, likes and dislikes, then reaching out through smart content and engaging them in relevant conversations. Delighting your customers helps you build trust and eventually converting them into loyal customers and our brand evangelists.
10. Where Can We Learn How to Use HubSpot?
There are many ways you can learn how to use HubSpot and inbound marketing to get the most out of its marketing and sales tools. HubSpot Academy is the main source, where you can also get certified by taking different HubSpot courses, followed by HubSpot Support, HubSpot Marketing Library, HubSpot Forums, HubSpot User Groups and HubSpot’s Latest Updates.
I hope you found answers to most of your questions related to HubSpot and Inbound Marketing here. Got more questions? Connect with the marketing experts at Prodigitas, who are also HubSpot certified!
Prodigitas is a HubSpot Partner Agency that enables modern marketers and business leaders with world-class & enterprise grade marketing software and on-demand technical services to launch, manage and measure their digital marketing engagements.