HubSpot, as you know, is an all-in-one inbound marketing platform with a range of features. And when there are a lot of functionalities, you have to take care of each of them to efficiently leverage the power of the platform. Sometimes, in order to do a lot at a time, you may end up messing up your HubSpot Portal a bit. So instead of helping you make your marketing campaigns smart and scalable, it platform seems to be making them more and more unmanageable.
Thus, in this blog, I’ve tried to address the main issues that new HubSpot users face as it may have a damaging impact on your inbound success.
1. Not Setting Clear Goals
If there’s no clear goal set at the start of each campaign, your campaign won’t have a proper purpose to focus on, thus, affecting the final results/outcomes. Well, if you don’t know where to, you won’t ever know how to!
You can set and view your marketing goals in the ‘marketing performance’ section of your dashboard. This gives you a proper view of your goals and strategies all in a place, so you know what’s going according to your plan, where you are lagging, and which parts need improvement.
2. Not Creating Buyer Personas
Identifying buyer personas is paramount to the success of each of your inbound campaign. Creating great buyer personas helps your campaigns to be both engaging and personalized, and in turn making it easy for you to measure the results.
HubSpot allows you to measure the metrics given below by individual personas or by combining them –
- Visits, contacts, and customers by keywords
- Blog post clicks & CTA clicks
- CTA views, clicks, submissions, etc
- Social media clicks on all platforms
- Landing page visits, contacts & customers
3. Not Fixing That Awkward Looking Blog
You need a lot of technical skills to maintain a proper blog. And with HubSpot, you don’t need it at all. If you think your blog is awkward, worry not, only a few tweaks are what it’ll take to make it look nice and convenient for your viewers.
What you need to do:
- Use ‘read more’ separators to prevent it from looking long and cluttered, also making other blog posts appear on the main page.
- Maintain the same font throughout a blog post, in all blog posts, and on the blog listing page. It’ll definitely make a lot of difference.
- Get rid of all the pixelated images and make sure you replace them with good quality images. And add new ones wherever necessary.
- Vague titles with highly specific content and vice versa - You need some tweaks there too!
- Adding internal and external links is great, but make sure they are working. Broken links one of the causes of an awkward looking blog.
4. Not Creating Good Thank You Pages
Now, we know what thank you pages are, but many times, we still use thank you pages to create other types of pages. And if you’re not careful with it, it’ll create an indexing problem for your website.
Thank you pages mostly have “nofollow, noindex” tags in their headers. This is so that those who’ve landed on the page somehow, without filling out the form, don’t get access to the offer. So if you are using a thank you page for other purposes, you’re preventing a bigger section of your website from being indexed.
Besides this, make sure your thank you pages have proper next steps (to keep your leads engaged), make sure they have proper URLs (avoid cloning), and the offer opens in a new window (to make the leads stay on the website).
5. Not Following a Proper Nomenclature
Following a proper nomenclature makes it easy for you to locate and analyze all the elements of your campaigns. Right from the documents and templates to the CTAs and image names, it matters a lot. Most of us use vague names and generic terms to save our work but we forget that the names appear in our storage and reporting applications, thus, making it difficult to measure the performances of two different elements with similar names.
So decide on an accorded naming convention that works for your business and you’ll see how things start getting a lot easier.
6. Not Leveraging the Power of HubSpot’s Social Media Tools
HubSpot’s social media tool is quite powerful. It allows you to schedule/publish posts on different platforms (Facebook, Twitter, LinkedIn, Google+ & Instagram, to be specific), monitor mentions, and much more. This can get a bit tricky and messy if not set properly. So make sure you set up all your accounts/handles well and strategically configure parameters for competitive research. Well, you can always use HubSpot’s handy references and guides for help!
Found yourself guilty of making these mistakes? No worries, you’re not the only one and you can still keep calm because all of these issues, as you can see, are totally fixable! Only thing is to make sure you implement one fix at a time and watch out for the results. And if you need assistance with it, connect with the experts at Prodigitas!
Prodigitas is a HubSpot Partner Agency that enables modern marketers and business leaders with world-class & enterprise grade marketing software and on-demand technical services to launch, manage and measure their digital marketing engagements.