Video marketing is nothing new. Videos have been used for marketing even before the Internet era, ever since the age of TV commercials. Fortunately, today you don’t need a huge budget for video marketing. You can create small, simple videos related to your products or services. In fact, that’s what people prefer today.
Almost 50% of internet users look for videos related to a product or service before visiting a store. (Source: Google, 2016)
Clearly, a video is the most engaging form of content today. It helps you as a small business to reveal your personality and hence, build trust. It also increases your online presence, boosts your social media engagement and improves your brand awareness.
So let’s have a detailed look at how video marketing can help your small business.
1. Conveys Information Efficiently
4X as many customers would rather watch a video about a product than read about it. (Source: Animoto, 2015)You can convey information through writing, but you can do it faster and more efficiently with a video. A video enables you to grab the attention of your potential customers in just a few seconds and tell them what your business is about and how you can help them solve their problems. Moreover, humans find videos easy to process than reading.
2. Improves Search Engine Rankings
Video drives a 157% increase in organic traffic from SERPs. (Source: Wordstream)
Videos are not only good for your engagements and conversions, but also for your search engine rankings. We know that search engines use ‘time on site’ to know whether a site is providing relevant content or not. Videos make people stay on your site for longer, hence making you move up in search engine rankings.
3. Enables Effective Mobile Marketing
70% of YouTube views come from mobile. (Source: HubSpot)
Today, more people access information online through mobile than desktop. Videos are now fit for mobile marketing due to improved technology and increased bandwidth. So a video is an excellent way any business can connect with their potential customers.
4. Increases the Effectiveness of Your Ads
CTR of video ads is 18 times more than HTML banner. (Source: HubSpot)
It is great to have ads on social media and along the sidebar of your blogs. But they also can get ignored and scrolled down really easily. Whereas, videos can grab the attention of your audiences for some time till your goal to let them know about your business is accomplished.
5. Enhances ROI Significantly
73% of customers are more likely to buy after watching product video. (Source: HubSpot)
Not only does a video let you gain trust and improve your brand value, but it also leads to substantial improvements in your return on investment. You can also convert leads and increase sales by adding an explanatory video to your landing page.
Customers don’t expect a polished, blockbuster quality from online videos either. A simple video that explains a product or service will do a great job for you. Video content is the most popular form of content today and it’ll continue to be for sure.
Now that you know the benefits of video marketing for small business, when are you starting with the creation of your first video?
Need assistance to get started with your video marketing? Prodigitas helps modern SMB & SME marketers grow their business by creating enticing promotional videos just $49! Our videos come with a delivery guarantee, so, if you’re not happy with it, we‘ll refund the money. No questions asked!