Modern marketers are well aware of the importance of adding relevant CTAs on their website, blogs, landing pages etc. It not only redirects the website visitor to the next step, answers or provides solutions to their queries, moving them closer to the consideration or decision stage of purchase, but also improves engagement by building trust. This eventually generates qualified leads, thus, driving revenues and ROI.
Adding CTAs to your Facebook page can increase click-through rate by 285%. (AdRoll)
Emails with a single call-to-action increased clicks 371% and sales 1617%. (WordStream)But ensure that you personalize the CTAs and tailor them to your buyer persona, the stage in buyer’s journey and the content piece for improved clicks and conversions.
Personalized CTAs convert 42% more visitors into leads than untargeted CTAs. (HubSpot)
Let’s take a look at how you can analyze your CTA performance through HubSpot and Google Analytics:
How to Analyze Your CTAs With HubSpot
Being a busy marketer, you’ll want to quickly determine the factors that helped contribute to the CTA's success! HubSpot helps you to find out whether it was the design of the CTA, the placement, the offer itself, or a combination of all of these factors. You can do this by creating A/B tests and comparing the performance of the same CTA on different pages with different placements or designs. This feature is available for the Professional and Enterprise users only.
HubSpot has a dashboard specific to CTA analysis. The CTA dashboard gives you quick access to the preview of all your CTAs (You can also test them) and various metrics associated with them. You can track:
- Status of the CTA
- The last Updated date
- The number of Views the CTA has received
- The number of Clicks the CTA has received
- The number of form Submissions on the landing page after clicking on the CTA
- The Views -> Clicks (views-to-clicks) percentage for that CTA
- The Clicks -> Submissions (clicks-to-submissions) percentage for that CTA
You can also view the landing pages, site pages, blog posts or emails that have a particular CTA embedded, and also compare them.
Here’s an in-depth guide on how to analyze your CTA results using HubSpot.
How to Analyze Your CTA’s With Google Analytics
You can track the success of your CTAs through the combination of event tracking and CTAs with Google Analytics. It also helps you to find the CTA’s that are not so effective so you can improvise them or replace them with something more effective.
All you need in here is having Google Analytics installed on your website with the most current, up to date, script. Then, you can easily setup the links that you want to track. Once your links are set up, you can view the required analytics in the Content -> Event Tracking section on Google Analytics.
You can also use event tracking to monitor clicks on your links, to monitor load times on videos, and use Virtual Pageviews to track the exact steps at which your visitors abandon forms on your landing pages.
Read this to know more about the setup of links, and how to monitor your CTAs using Google Analytics.
So, these are the two significant ways to analyze your CTAs. Give them a try right away to measure the success of your CTAs so you can keep improvising them and multiplying the success!
Need help with creating effective CTA’s? Talk to an expert at Prodigitas!
We, at Prodigitas enable modern marketers and business leaders with world-class & enterprise grade marketing software and on-demand technical services to launch, manage and measure their digital marketing engagements.