Driving traffic to boost sales should be a continuous process for your e-commerce business. It is comparatively easy, provided you have the knowledge and tactics to be used throughout the entire process. You need to be able to carry out a thorough SEO research and implement several SEO tricks including on-page & off-page SEO.
85% of retailers surveyed claimed search marketing (paid and SEO) was the most effective customer acquisition tactic. (Source: Search Engine Watch)
43% of e-commerce traffic comes from Google search (organic) and 26% comes from Google Adwords. (Source: Wolfgang digital)
Okay, so you’re doing all this and the rankings still don’t seem to improve? Then you probably need to outsource your e-commerce SEO services from a reputed company. This doesn’t mean that you can’t carry it out yourself, it’s just that perfecting yourself by constantly testing and improving is bound to take a lot of your time and efforts.
So if you’re an e-commerce business owner wondering how to bring your online store to public attention, have a look at these SEO Audit tips proven to drive sales for e-commerce businesses:
1. Carrying Out a Thorough Keyword Research
Staying on the top of SEO needs a lot of research and testing. Today, online buyers are smart enough to use different ways to search for a specific product. Especially when it comes to e-commerce, instead of just the name, they also use model numbers and configurations to search for the desired product. So nowadays, knowing exactly how people search for products online will help you find the keywords for your store. SEMrush, Keyword Planner, Google Trends are some of the good tools that you can use for the same. Google Auto-suggest and Google Related Search Suggestions are the easiest and free tools to get great keywords used by your audiences!
2. Using Long-tail Phrases as Keywords
As you know, on average keywords should be around 2 to 3 words as they work well. But nowadays, people type in long phrases/sentences or even use voice search to find specific information and products that are relevant to them. Using these phrases, you as an e-commerce business owner, will be able to gauge what your customers are demanding. Using these phrases on your website will help you rank and meet the needs of your customers, thus compelling them to browse through your site and make purchases!
3. Taking Care of Missing or Duplicate Metadata
Writing unique and concise Metadata for each page that tells your buyers what exactly is the page about should be a crucial part of your SEO audit. Metadata consists of title tags, Meta descriptions, H1s and image alt tags. Also, include relevant keywords and ensure the similar products have distinct Metadata to avoid conflicts and situations like two or more of your own pages competing with each other on the search engine. This also improves your chances of getting indexed quickly on the search engines. Make sure to include relevant offers and discounts in your headings and descriptions to entice users to click on your product links.
4. Creating Distinct and Instructive Product Descriptions
Now, copying product descriptions from the manufacturer’s website might seem an easy way out. But think about all the other sites like yours that already have these descriptions on their sites. Doing the same will obviously harm the reputation of your store. So to avoid that and to stand out in the crowd, it’s best that you create unique and instructive product descriptions for each of your product page. This will ensure more clicks and in turn, better conversions for your e-commerce business.
5. Having Reviews for the Search Engines to Index
Search engines like Google index pages with relevant and distinct information quickly. The reviews section on your e-commerce website serves to be the source of such information. Customers nowadays, give their reviews and opinions on the products after buying and search for other people’s opinions before making purchase decisions. Thus, having reviews for the products on your websites not only helps you to get indexed, but also gets you more and more customers.
6. Using Social Channels to Promote Products
Finally, bringing the attention of your potential customers to your website through all possible social media channels is paramount to the effective SEO execution for your e-commerce business. Generating backlinks and engaging customers through valuable content on different platforms will help you get more and more clicks and conversations. You can also use different strategies to make your products popular on various social media platforms to drive sales for your business.
Now that you know about these important SEO tactics to follow for your e-commerce business, you need to also know that SEO is not a one-time-process. It is an ongoing process that keeps on changing based on the Google updates and evolving with proper research and experimentation.
Need help with your e-commerce SEO audit? Connect with the SEO experts at Prodigitas!