80% of marketers report their lead generation efforts are only slightly or somewhat effective. (BrightTALK, 2015)
All businesses, at some point, have been through the struggle of attracting right leads. But when you have a true motive to help people solve a problem they’re facing and improve their lives, you’re sure to succeed. You just need to channel your marketing efforts in the right direction.
Here are the top 6 lead generation tips that will help you accelerate your business growth:
1. Frequency & Consistency
Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts. (Source: HubSpot)
Creating and publishing content is the base of inbound marketing. For generating more leads and revenue, it’s really important to be consistent with what you do. The more frequently you post, the more are your chances of getting noticed and liked by your viewers. Moreover, when you experiment with different topics and post at least 10 blogs in a month, only then are you going to get that one post that hits the chord right and is loved by your target audience.
KPIs (Key Performance Indicators) are the measurements that help you determine how well you or your organization are performing. Not only for your organization, you can also research and find out what KPIs are important for your buyer personas. If you have a product or service that will help them improve their KPI, then you can write about it and tell them how it can help them perform better and make their job easier. In addition to this, not much people write about KPIs, so you have a fair chance to get found when your target audience searches for it.
3. Right Keyword Strategy
Being an inbound marketer, you must be already aware how critical it is to have your keyword strategy in place. Inbound is all about knowing your target audience and a keyword strategy will help you exactly with that. Once you know what words and phrases your target audience use, you’ll be able to generate content that meets their needs and solves their problems. Thus, helping you gain their trust and improving your brand value. When you post valuable content frequently, Google will find your website authoritative and you’ll definitely start ranking for the keywords you’re writing for.
4. Comparison Posts
Comparison posts are the posts that compare at least two different things. You can write about the pros and cons of different products, services, or companies can be used for similar purposes in your industry. People often search for this kind of posts when they need to choose between different things, instead of carrying out a research about each of it themselves.
5. Relevance & Quality
Relevant and high-quality offers is another crucial way to attract leads. Offers are pieces of content that you give away to your prospects and leads through forms, in exchange for information about themselves. You need to plan your content calendar in such a way that you publish relevant offers frequently. Offers play a vital role in moving your leads from the top of your sales funnel to the bottom.
6. Social Posts
By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media. (Social Media Examiner, 2015)
As you can see from the above statistics, creating posts for social media and publishing frequently can help you increase visits and leads. Social posts can be of any type, but if you feature someone else’s work, you have more chances to get noticed and shared them as well as their followers. This will also help you to get a quick boost in lead generation while your organic website traffic picks up gradually.
So, make sure that you have an offer with everything that you write, get your content and keyword strategies in place, and write about less competitive keywords. These tactics will definitely help you gain the attention and trust of your prospects. With a right approach, you can eventually tackle this challenge and speed up your business growth. :)